Use of Demographic / Profile Data / Your Information
We use your personal information to provide the product and services you request. To the
extent we use your personal information to market to you, we will provide you the ability to
opt-out of such uses. We use your personal information for handling and fulfilling orders;
enhancing customer experience; resolve disputes; troubleshoot problems; help promote a
safe service; collect money; measure consumer interest in our products and services; inform
you about online and offline offers, products, services, and updates; customize and enhance
your experience; detect and protect us against error, fraud and other criminal activity;
enforce our terms and conditions; and as otherwise described to you at the time of collection
of information.
With your consent, we may have access to your SMS, instant messages, contacts in your
directory, location, camera, photo gallery and device information. We may also request you
to provide your government issued ID cards/number. (i) check your eligibility for certain
products and services including but not limited to credit and payment products; (ii) enhance
your experience on the Platform and provide you access to the products and services being
offered by us, affiliates, or lending partners. You understand that your access to these
products/services may be affected in the event consent is not provided to us.
In our efforts to continually improve our product and service offerings, we and our affiliates
collect and analyse demographic and profile data about our users' activity on our Platform.
We identify and use your IP address to help diagnose problems with our server, and to
administer our Platform. Your IP address is also used to help identify you and to gather broad
demographic information.
We will occasionally ask you to participate in optional surveys conducted either by us or
through a third-party market research agency. These surveys may ask you for personal
information, contact information, date of birth, demographic information (like zip code, age),
attributes such as your interests, your purchasing behaviour or history, preferences, and
other such information that you may choose to provide.
Cookies
We use data collection devices such as "cookies" on certain pages of the Platform to help
analyse our web page flow, measure promotional effectiveness, and promote trust and
safety. "Cookies" are small files placed on your hard drive that assist us in providing our
services. Cookies do not contain any of your personal information. We offer certain features
that are only available using a "cookie". We also use cookies to allow you to enter your
password less frequently during a session. Cookies can also help us provide information that
is targeted to your interests. Most cookies are "session cookies," meaning that they are
automatically deleted from your hard drive at the end of a session. You are always free to
decline/delete our cookies if your browser permits, although in that case you may not be able
to use certain features on the Platform and you may be required to re-enter your password
more frequently during a session. Additionally, you may encounter "cookies" or other similar
devices on certain pages of the Platform that are placed by third parties. We do not control
the use of cookies by third parties. We use cookies from third-party partners such as Google
Analytics for marketing and analytical purposes. Google Analytics help us understand how our
customers use the site. You can read more about how Google uses your personal information